Press / Media kit
Press kit, ready to quote.
Everything a reporter needs in one place: what Vestra is, why it exists, the facts you can print, the angles worth a story, and where to reach a human. Written plainly. No spin.
§ 01 / The one line
The HOA management company, replaced.
§ 02 / Boilerplate
The reusable paragraph
Vestra is the HOA management company, replaced. It reads the plat a builder files with the county and a community is born digital: the budget drafted, the governing documents assembled, dues and daily operations running on software, with an AI named Karen answering residents from the community's own documents. Vestra runs on one pledge: kindness first, and no profit from a neighbor's misfortune. Founded in North Carolina. vestra.homes
§ 03 / Fast facts
- What it is
- AI-run HOA and community operations software
- Who it is for
- Homebuilders, community boards, and the residents who live there
- The mechanism
- Reads a recorded plat and stands up the community, documents to dues
- The pledge
- Kindness first, and no profit from a neighbor's misfortune
- Headquarters
- North Carolina
- Status
- Bringing its first communities live in North Carolina
- On the web
- vestra.homes
We label what is live, what is designed, and what is coming. We do not publish numbers we cannot source.
§ 04 / Story angles
Three ways in
"No one should lose their home over HOA dues." A founder watched a neighbor come close, and built the company that refuses to profit from it. The human story behind the software.
It reads the plat a builder already filed with the county, and the community is born digital. A concrete, demo-able look at vertical AI doing real operational work.
A fine-driven, homeowner-hostile industry meets an AI-run, homeowner-aligned alternative. The business-model story: who profits when a neighbor has a bad month, and who refuses to.
§ 05 / On the record
No one should lose their home over HOA dues. We built the company that will never make money when they might.
GREGG ARMITAGE · FOUNDER, VESTRA
§ 06 / Brand assets
Logos and visuals
The Vestra mark and wordmark, product visuals of the plat reading itself into a community, and a founder headshot are available to press. The logo mark is linked below; email us for the full pack, high-resolution files, and the demo clip.
USAGE · MARK IN VESTRA TEAL #7CBFB5 · NEVER ROTATED, TINTED, STRETCHED, OR RECOLORED
§ 07 / Media contact
Talk to a human
For interviews, quotes, a live demo of the plat reading, or anything a story needs, email gregg@vestra.homes. We reply fast, and we are happy to walk you through the product on a call.